Our #Fight4WIRF Starts Now! LEARN MORE AT WWW.WIRFMEDIA.COM

Where EMPOWERMENT

MEETS Purpose

THROUGH  Awareness   |  Education    |   Entertainment  |  Transparency

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WE ARE FTBUF

From The Bottom Up Foundation (FTBUF) addresses inequities in opportunities, education and raising awareness of critical issues facing women & girls of color. FTBUF provides support & access to services that enhance the mental, physical and financial health & wellness of minority women and girls from all backgrounds. 

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OUR why & purpose

1 in 3

Black women feel they are less empowered and supported to overcome professional challenges than the general population

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7.5 Years

Among women aged 49–55 years, telomere length (a biomarker of aging) indicates that Black women are 7.5 years biologically “older” than White women. Perceived stress and poverty account for 27% of this difference

Read more about our health

2X

Black female characters are more than twice as likely to be shown as partially/fully nude in family films than in family TV (13.5% compared with 5.2%). In family films, Black female characters are seven times more likely to be visually objectified with camera angles than in family TV (6.7% compared with 0.9%).

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FTBUF MEDIA & EVENTS

Our fight for equality will be televised. Here from FTBUF Founder, Nicci Gilbert-Daniels on the what the foundation and WIRF Media are doing to change the narratives about Black women in the media and entertainment. 

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OUR HerStory

From The Bottom Up was the title of the debut album from the Grammy nominated and award winning R&B group Brownstone. As one of the founding members of Brownstone, Nicci Gilbert-Daniels, who hails from Detroit, MI has stayed true to her humble beginnings and has never forgotten the struggle and hard work that it takes to reach the top - from the bottom up.


From The Bottom Up Foundation was created by Nicci with this journey in mind. Our purpose is to provide support, tools and support for BIPOC women and girls. We are at the intersection of purpose and empowerment. We believe that the universe rotates on the powerful feminine energy that women possess.


FTBUF Overview

#EQUALITYCANTWAIT

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